Last updated: 2026
1. Introduction
This privacy notice provides you with details of how we collect and process your personal data through your use of our site www.estelleclare.com.
By providing us with your data, you warrant to us that you are over 13 years of age.
Estelle Clare Ltd is the data controller and we are responsible for your personal data (referred to as "we", "us" or "our" in this privacy notice.
As the owner of Estelle Clare Ltd, Estelle Clare acts as the Data Protection Officer and is responsible for all privacy-related matters. If you have any questions about this privacy notice, please contact us using the details set out below.
Contact Details
Full name of legal entity: Estelle Clare Ltd
Company Registration Number: 07682066 — Incorporated on 24 June 2011
Registered Office Address: 73 Duke Street, Darlington, County Durham, DL3 7SD
Email address: [email protected]
Website: www.estelleclare.com
VAT Registration Number: 115-7413-34
It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at [email protected].
2. What Data We Collect About You, For What Purpose and On What Ground We Process It
Personal data means any information capable of identifying an individual. It does not include anonymised data.
We may process the following categories of personal data about you:
• Communication Data that includes any communication that you send to us whether that be through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.
• Customer Data that includes data relating to any purchases of goods and/or services such as your name, title, billing address, email address, phone number, contact details, purchase details and payment details. We process this data to supply the services you have purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.
• User Data that includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back-ups of our website and/or databases and to enable publication and administration of our website, other online services and business. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.
• Technical Data that includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. We process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and to understand the effectiveness of our communications. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.
• Marketing Data that includes data about your preferences in receiving marketing from us and your communication preferences. We process this data to deliver relevant website content and communications to you and to measure or understand the effectiveness of our marketing. Our lawful ground for this processing is our legitimate interests which in this case are to study how clients use our products and services, to develop them, to grow our business and to decide our marketing strategy.
• Client Outreach and Promotional Communications Data that includes your name and email address, which we may use to contact you about new programmes, offerings, membership opportunities (such as our Catalyst membership), and celebratory or milestone communications (such as programme anniversaries or community events). For existing and former clients, our lawful ground for this processing is our legitimate interests under the soft opt-in rule provided by the Privacy and Electronic Communications Regulations (PECR), where you have previously purchased a service or made an enquiry about our services and have not opted out of receiving such communications. For contacts who have not previously purchased from us or made an enquiry, our lawful ground is your consent. All promotional emails will carry a clear unsubscribe option and you may opt out at any time by clicking the unsubscribe link in any communication or by emailing us at [email protected]. Opting out of promotional communications will not affect the delivery of services you have purchased or any contractual communications.
• Client Programme Data that includes limited session reference notes made during our coaching and grief recovery programmes. These notes are minimal in nature and may include: session reminders, the first name or reference of a third party (such as a deceased or former relationship partner) referenced by the client during a session, and high-level circumstances surrounding the client’s grief, recorded for general reference purposes only. All engagement is conversational and no detailed clinical or case notes are taken. Our lawful ground for this processing is the performance of a contract between you and us. All such session notes and associated sensitive data are permanently deleted upon completion of your programme.
• Significant Date Data that includes dates of personal significance provided to us by you, such as bereavement anniversaries or other meaningful dates. We may use these dates to send you a compassionate acknowledgement — such as a card or email — to recognise the significance of that date and to let you know that support remains available to you. This is not marketing communication; it is a thoughtful, person-centred outreach intended solely to acknowledge your experience and remind you that we are here. We will only collect and retain this data with your explicit written consent, obtained at the point of client onboarding. Our lawful ground for this processing is your explicit consent. You may withdraw this consent at any time by emailing us at [email protected].
• Testimonial Data that includes written or verbal testimonials provided by you with your consent. We may use these for marketing and promotional purposes. Our lawful ground for this processing is your explicit consent. You may withdraw consent at any time by contacting us, though please note that withdrawal of consent will not affect the lawfulness of any processing already carried out.
Sensitive Data
By the nature of our services, which involve grief recovery and life after loss coaching, we may incidentally receive sensitive personal data relating to health, bereavement, and personal relationships during the course of our work together. This data is received verbally and conversationally during programme sessions.
We do not maintain detailed records of sensitive personal information shared during sessions. Where limited session reference notes are made, these may contain high-level contextual information only. All such notes and any associated sensitive data are permanently and securely deleted upon completion of your programme.
Where we collect Significant Date Data (such as bereavement anniversaries) for the purpose of future sensitive outreach, we require your explicit consent at the point of collection. This data is retained only for as long as you remain on our contact list or until you withdraw consent.
Where we are required to collect personal data by law, or under the terms of the contract between us, and you do not provide us with that data when requested, we may not be able to perform the contract. If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.
We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. For more information on this please email us at [email protected]. In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.
We may process your personal data without your knowledge or consent where this is required or permitted by law.
We do not carry out automated decision making or any type of automated profiling.
3. How We Collect Your Personal Data
We may collect data about you by you providing the data directly to us (for example by filling in forms on our site or by sending us emails). We may automatically collect certain data from you as you use our website by using cookies and similar technologies. For full details of the cookies we use, their purpose, and how to manage your preferences, please see our Cookie Policy, available at. https://estelleclare.com/cookie-policy
We may receive data from third parties such as analytics providers such as Google based outside the UK, advertising networks such as Meta (Facebook and Instagram) based outside the UK, and search information providers such as Google based outside the UK.
We may also collect publicly available information from social media platforms including Facebook, Instagram, LinkedIn and YouTube, where you have made information publicly available on those platforms.
We may also receive data from publicly available sources such as Companies House and the Electoral Register based inside the UK.
4. Marketing Communications
Our lawful ground of processing your personal data to send you marketing communications is either your consent or our legitimate interests (namely to grow our business).
Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if (i) you made a purchase or asked for information from us about our goods or services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since.
Before we share your personal data with any third party for their own marketing purposes we will get your express consent.
You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you, or by emailing us at [email protected] at any time.
If you opt out of receiving marketing communications this opt-out does not apply to personal data provided as a result of other transactions, such as purchases or service agreements.
5. Disclosures of Your Personal Data
We may have to share your personal data with the parties set out below. Your use of our website is also governed by our Terms of Website Use, available at https://estelleclare.com/website-terms-of-use
• Service providers who provide IT and system administration services, including GoHighLevel (CRM and marketing automation platform).
• Professional advisers including lawyers, bankers, auditors and insurers.
• Government bodies that require us to report processing activities.
• Third parties to whom we sell, transfer, or merge parts of our business or our assets.
We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.
6. International Transfers
We share and transfer personal data outside of the UK through our use of the following third-party platforms and services, all of which are based or have servers located outside the UK:
• GoHighLevel — CRM and marketing automation platform (USA)
• Google (including Google Analytics and YouTube) — analytics, video hosting and search (USA)
• Meta (Facebook and Instagram) — social media and advertising platforms (USA)
• LinkedIn — professional social media platform (USA)
• Zoom — video conferencing platform (USA)
We are subject to the provisions of the UK General Data Protection Regulation that protect your personal data. Where we transfer your data to third parties outside of the UK, we will ensure that certain safeguards are in place to ensure a similar degree of security for your personal data. As such:
• We may transfer your personal data to countries that the United Kingdom regulatory authorities have approved as providing an adequate level of protection for personal data; or
• If we use US-based providers that are part of a UK regulator approved privacy framework, we may transfer data to them, as they have equivalent safeguards in place; or
• Where we use certain service providers who are established outside of the UK, we may use specific contracts or codes of conduct or certification mechanisms approved by the relevant authorities which give personal data the same protection it has in the UK.
If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.
7. Data Security
We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions and they must keep it confidential.
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.
8. Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
The following retention periods apply to the different categories of data we hold:
• Session reference notes and sensitive programme data: Permanently deleted upon completion of your programme.
• Name and email address (client and marketing contacts): Retained for as long as you remain on our contact list or until you request removal.
• Invoice and payment records: Retained for six years after the end of the financial year in which the transaction took place, as required by HMRC.
• Testimonials: Retained indefinitely, subject to your ongoing consent.
• Signed programme agreements: Retained for six years following completion of the programme, in accordance with the Limitation Act 1980.
• Significant date data: Retained for as long as you remain on our contact list and have given explicit consent, or until you withdraw consent. Used solely for the purpose of sending a compassionate acknowledgement on or around the significant date.
When deciding what the correct time is to keep data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.
In some circumstances we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
9. Your Legal Rights
Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent.
You can see more about these rights at:
If you wish to exercise any of the rights set out above, please email us at [email protected].
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.
If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.
10. Third-Party Links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
Your use of our website, including any links you follow from it, is subject to our Terms of Website Use, available at www.estelleclare.com/terms-of-use.
11. Cookies
When you first visit our website, you will be presented with a cookie consent banner. You can choose to accept all cookies, accept only strictly necessary cookies, or customise your preferences. You may withdraw or change your consent at any time using the cookie settings link in the footer of our website.
You can also set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
For full details of the cookies we use, their purpose, expiry periods and how to manage your preferences, please see our Cookie Policy, available at https://estelleclare.com/cookie-policy